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Lindsay Holden

Head of Truist Foundry

Lindsay Holden is a serial entrepreneur and now the Head of the Truist Foundry, an innovation arm within Truist that builds fintech software solutions for the bank. Before Truist, Lindsay w the CEO of Long Game, a gamified personal finance app that was acquired by Truist in April 2022. Long Game uses prize-linked savings and casual gaming to motivate Gen-Z and Millennials to save for their future and develop healthy financial habits. 


Before starting Long Game, Lindsay co-founded the Applicant Auction, the primary marketplace for the new Top Level Domain names, based on a novel auction design. The company, Innovative Auctions, held over $1B in auctions before being acquired. Before founding Applicant Auction, Lindsay helped launch Formation 8, now 8VC, a leading early-stage venture firm in San Francisco. In 2021 the San Francisco Business Times named Lindsay one of the most influential women in business; in 2021, Lindsay was named one of the Top Innovators by Silicon Valley Magazine. Lindsay holds a dual B.S. in Chemical and Environmental Engineering and an MBA from the University of Colorado Boulder.