Chief Research & Digital Experience Officer
Michigan State University Federal Credit Union

Ami Iceman Haueter serves as the Chief Research and Digital Experience Officer at Michigan State University Federal Credit Union (MSUFCU), overseeing the digital experience, user experience and research teams. Iceman Haueter serves as a critical part of the digital pillar of the credit union, creating critical alignments with the Innovation and Digital Services team to create an impactful member experience from start to finish. She focuses on leveraging member feedback and insights to drive digital change that is accessible and easy. Iceman Haueter thrives on finding creative ways to move concepts to reality to serve MSUFCU members.